Now you can be first in line to receive ZEMgear’s new 2014 fall/winter footwear styles via the ZEMgear KickStarter campaign. Choose your favorite style, color, and size. Then the ZEM team gets to work. The KickStarter funds will be used to buy materials and manufacture your shoes — footwear that delivers exceptional performance and comfort with the ’WOW’ factor of total flexibility.
Our PORON Cushioning team recently caught up with ZEMgear founder Christina Bracken to get an inside look at the new styles. The ZEMgear KickStarter Campaign ends on May 20th. Every Pair of Happy Feet Counts!
Rogers: Tell us a little about the ZEM team…
Bracken: Our small ZEM team is a group of great people with an exceptional range of expertise. Together we manage a complex business and work hand in hand on the challenges that come with building a brand and company. Our experience comes from designing and working with some of the biggest brands in the business. As a result our team has built a reputation for innovative design, sourcing, manufacturing, customer service, logistics, sales, marketing and G&A.
Rogers: What does ZEM stand for?
Bracken: ZEM stands for the Zone of Endless Motion. Born in the vibrant city of Miami, we believe it’s a place where all dreams can come true.
Rogers: How did the first ZEMgear styles come about?
Backen: My footwear design company in Miami was approached by a group of beach volleyball athletes who wanted a shoe to protect them from hot and cold sand and debris that could injure them. As we started to understand their specific concerns and needs, we knew we could design a basic shoe. The biggest challenge was that it had to articulate just like a natural foot while offering the power, balance, and agility necessary for a true athlete. It also had to stay securely on the foot during rigorous athletic activity.
We took our designs and put them to the test at a beach sport camp with 250 serious athletes and with their affirmation. The ‘Original Ninja’ Design was born.
Rogers: How has ZEMgear footwear evolved since the first styles?
Bracken: Today, the ZEM brand offers a comprehensive collection of designs for wind, water, sand and land. It includes shoes for fitness, fashion, and an active lifestyle. While our basic philosophy of responding to the needs of our customer remains the same, our technology, our materials, our manufacturing processing, and our designs have evolved substantially.
Rogers: What benefits does PORON® Cushioning give to ZEMgear wearers?
Bracken: PORON® Performance Cushioning brings long lasting comfort and high performance shock absorption in a durable material that withstands even the toughest daily wear. PORON® Performance Cushioning Foam has been engineered to provide maximum shock absorption and impact mitigation from minimum thickness. All of our designs maximize super-lightweight materials and combine them with functional technology for the highest level of flexibility, performance, and comfort.
Rogers: What advice do you offer to people who have never tried a pair of ZEM shoes?
Bracken: Our shoes are Engineered for WOW! That’s the “new normal” response when people try on a pair of ZEMs. WOW – so comfortable! WOW – great colors! WOW – so easy to put on! WOW – love the way they make my feet feel!
Strengthening your foot muscle is just like working your bicep or you gluts because your whole body benefits. It helps the sensory highway between your feet and your brain work more smoothly. What kind of message do you think your brain gets when you slap on a shoe that doesn’t allow the 250,000 nerve endings in your feet to communicate because they are so strangled or tilted or muffled by “well marketed shoes?”
Rogers: What new offerings or designs are being presented on KickStarter?
Bracken: The KickStarter Campaign focuses on our 2014 Fall Winter collection, including our first endeavor into the seasonal shoe and boot market! We are energized to be offering our ZEMfans who live where the four seasons prevail, something new and exciting for the seasonal months of the year.
We also offer several new designs with a new outsole ideal for training and active lifestyle: U-Cross, U-Ex, and the U-Jane all feature our NuNatural outsole with ventilation for air and water, extra stability and feature PORON Performance Cushioning insoles.
Rogers Corporation’s Printing Division will be exhibiting at this year’s FTA INFO*FLEX in Baltimore, Maryland April 28-29. Attending this event is a great opportunity to network while learning from industry innovators and technical minds.
If you plan on attending INFO*FLEX, visit the R/bak® materials team at booth 910 to learn more about R/bak® cushion mounting materials for corrugated, flexible packaging, and tags and labels.
Need help locating the Rogers Corporation booth? Use the INFO*FLEX exhibitor list as your guide.
If you won’t be able to attend INFO*FLEX, visit Rogers Corporation’s website to learn more about our product lines, request samples, and watch technical training videos. Stay connected with Rogers R/bak materials on Twitter, Google+ and here on our blog for more news and events.
Are you designing a printed circuit board (PCB) antenna? Are you considering the effects of passive intermodulation (PIM) in your design?
This Coonrod’s CORNER video will tell you which factors to take into account when designing your antenna – everything from connectors to copper surface roughness.
Rogers Advanced Circuit Materials division is honored to be the recipient of Printed Circuit Design & Fab’s 2014 New Product Introduction (NPI) Award. The award was presented March 25th during a ceremony at the IPC Apex Expo in Las Vegas.
Rogers won the Specialty Substrate Materials category for COOLSPAN® Thermally and Electrically Conductive Adhesive (TECA) Film. COOLSPAN TECA is a thermosetting, epoxy based, silver filled adhesive film used to bond circuit boards to heavy clad metal backplanes, heat sink coins and RF module housings.
Watch the video below to learn more about the product from Product Manager, Mark Seelhammer.
Experience the innovation of COOLSPAN TECA firsthand! Request your sample today and see why it’s this year’s winner.